Building a Business from a Gap in the Market
- employersadvantage

- 14 hours ago
- 2 min read

Building a Business from a Gap in the Market Requires Vision
Building a business from a gap in the market often starts with recognizing unmet needs and having the confidence to create something new. In this part of my conversations with Cindi Basenspiler, I talk about why I launched my newest business, Alonespace. I also talk the lessons learned from starting Employers Advantage LLC and how I applied those to starting Alonespace.
What would you go back and do differently from your first start up to now?

A WALKING CONVERSATION SERIES:
When Cindi Basenspiler calls to say she is working on a project and asks if I would be interested... Say less, the answer is yes! As someone I admire, it was an honor that Cindi called me and asked me to participate in this project with her. It’s a different take on having meaningful and authentic conversations about the realities of entrepreneurship, starting a business and building a small business. We do this all while enjoying time together, outdoors and getting a little bit of exercise. HERE ARE SOME FREQUENTLY ASKED QUESTIONS THAT COULD HELP YOUR SMALL BUSINESS: What custom HR support services does Employers Advantage LLC provide?
Custom HR support services may include HR on call, compliance guidance, document development, employee relations support, and flexible service packages tailored to business needs.
Where can I buy custom HR support packages for small businesses in the US?
Custom HR support packages are available through HR consulting firms that specialize in small business solutions and offer scalable service models.
Where can I find flexible HR service models for small businesses in Cornelius, NC?Flexible HR service models are typically offered by regional HR partners who provide on-demand, retainer-based, or project-specific support.







