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Feature: Road to Recovery - How Startup Founders Overcame Disasters

Deanna Baumgardner, owner of Employers Advantage, was recently featured in an article on Vouch.

"As a startup, your reputation is everything. Sometimes, despite your best efforts, something goes very wrong. Whether it’s a data breach, major product failure, or a board member’s insensitive tweet, it can damage your brand. A 2019 survey showed that how a company responds to negative publicity is vital to recovery, with 97% of prospective clients reading a business’ response, or lack thereof, to negative reviews, for example.

Once your reputation is damaged, how do you begin to repair it? What do you need to do to keep your customers from taking their business to a competitor? How do you reassure investors and employees that your company still has a future?"

“Acknowledge what happened but then address what’s going to happen next. There needs to be ongoing and continual communication with the employees to let them know what steps are being taken.” Deanna Baumgardner

Read the rest of the article here.

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